1. The data subject shall have the right to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1), including profiling based on those provisions. The controller shall no longer process the personal data unless the controller demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.
2. Where personal data are processed for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing, which includes profiling to the extent that it is related to such direct marketing.
3. Where the data subject objects to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.
4. At the latest at the time of the first communication with the data subject, the right referred to in paragraphs 1 and 2 shall be explicitly brought to the attention of the data subject and shall be presented clearly and separately from any other information.
5. In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject may exercise his or her right to object by automated means using technical specifications.
6. Where personal data are processed for scientific or historical research purposes or statistical purposes pursuant to Article 89(1), the data subject, on grounds relating to his or her particular situation, shall have the right to object to processing of personal data concerning him or her, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
It means that individuals can request that their personal data is no longer processed under certain circumstances, especially if the processing is based on the controller’s legitimate interests or public interest.
Individuals can object at any time if the processing is based on:
No, the organization can continue processing if they demonstrate compelling legitimate grounds that override the individual’s rights or if the processing is necessary for legal claims.
The organization must immediately stop processing their personal data for direct marketing purposes, including related profiling of the data subject.
At the first communication, organizations must clearly and separately inform individuals of their right to object. This is also described in article 13(2)(b) and article 14(2)(c).
Yes, but only if they have a specific situation that justifies the objection, and the processing is not essential for tasks carried out for reasons of public interest .
When objecting on grounds of legitimate interest, an organization can continue processing data only if they can prove they have compelling reasons that outweigh the individual’s rights and interests. This is different from direct marketing objections, where the organization must stop processing immediately with no exceptions.
No, it only applies in cases of legitimate interest, public interest, direct marketing, or certain research purposes.
It should stop processing unless compelling legitimate grounds exist (except for direct marketing).
Respond to the individual to confirm their objection has been handled without undue delay and in any event within one month of receipt of the request.
They can file a complaint with their national data protection authority.
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